Green Power Marketing in China
The Chinese government has been increasing its consideration towards the development of renewable energy (green energy).
Some renewable energy (green energy) technologies in China are in the commercialisation stage (such as solar water heaters, small hydropower) or near the commercialisation (such as wind power, certain kinds of biomass power).
For the technologies in the stage of near commercialisation, some favourable policies are necessary to enlarge their application scale so as to create a certain market demand and promote its commercialisation process. It is expected that by 2020, in China renewable power (green power) capacity will occupy about 12 percent of total power capacity.
Various tools have been adopted in China for promoting the development of renewable power (green power) and for realising this target, including: a subsidy for R&D and projects directly (for example, on March 26, 2009, the Chinese government announced solar subsidy plan. This solar subsidy plan would offer about $2.94 per watt for solar photovoltaic installations greater than 50 kilowatts. ), favourable power prices, renewable power concession policies, tax deductions, and favourable loans.
All these policies for green energy are associated with government activities. Since 2000, a series of research endeavours on green energy policy, based on public willingness rather than government behaviour, have been conducted, and it is expected to result in the set-up several green power projects in China from 2004 to 2008 in Beijing and Shanghai.
Shanghai and Beijing, the largest and second largest cities in China, have an ambitious green power plan in China.
China economy requires a huge engine to run it, and prosperity has brought with it a huge cost in the form of air pollution.
China has set a renewable energy target of 10% of electric power capacity by 2010 (expected 60 GW); 5% of primary energy by 2010 and 10% of primary energy by 2020. In the long term China has set an objective of having 30% or more of its total energy requirements satisfied by renewable sources by 2050.
The emerging renewable energy (green energy) and sustainable development sectors in China have provided global companies who have products and services to sell to or buy from China's rapidly growing renewable energy.
